Benrus Sea Lord Automatic Wristwatch
Benrus · Jewelry & Watches > Watches > Wristwatches
Era / Decade
1960s (Mid to Late)
Material
Gold-plated/Gold-filled base metal case, acrylic/plastic crystal, stainless steel back (assumed), and an automatic mechanical movement.
Condition
Fair to Good. The crystal has a significant crack/scratch at the 7-to-8 o'clock position and general scuffing. The case shows minor plating wear. The strap/bracelet is missing.
Demand Level
Moderate. There is a steady niche 'cult' following for Benrus, though it sits below brands like Omega or Longines in desirability.
Resale Value
Estimated Resale Value
$60.00 - $150.00 (Low end for untested/non-running; high end if serviced and running accurately)
Estimated Retail Value
$75.00 - $125.00 (Adjusted for inflation from original mid-century pricing)
Comparable Sales
Recent eBay 'sold' listings for Benrus Sea Lords in non-running or rough condition range from $40-$70. Fully serviced or pristine examples reach $175-$250.
Description
Vintage Benrus Sea Lord Automatic watch head. Features a champagne sunburst dial with applied gold-tone indices and a distinctive 'star' logo above the 6 o'clock position. The dial is marked 'BENRUS AUTOMATIC' and 'SEA LORD'. This is a classic 34-35mm mid-century dress watch size with a mechanical self-winding movement.
Key Features
Mechanical automatic movement (no battery needed); 'Sea Lord' is a well-known collectible vintage line; classic mid-century aesthetic that is currently trending in the 'neo-vintage' watch market.
Authenticity Indicators
Correct font styles and logo placement for 1960s Benrus production; aged patina on the dial matches the era. Confidence: High.
Flaws to Note
Significant crack in the acrylic crystal that requires replacement; missing strap/band; unknown mechanical functionality (needs testing to see if it holds time); light tarnishing on the case lugs.
Selling Guide
Where to Sell
eBay is the best platform due to a global audience of watch enthusiasts. Etsy is also a strong choice for 'vintage aesthetic' shoppers.
Selling Tips
Always state if the watch is currently 'ticking.' Suggest the buyer replaces the crystal ($20-30 part) to significantly increase value. Use keywords: Vintage, Mid-Century, Automatic, Sea Lord, Mad Men Style. Take a clear photo of the back of the case and, if possible, the movement inside.