Under Armour Wordmark Strappy Keyhole Sport Bra
Under Armour · Clothing & Accessories > Activewear > Sports Bras
Era / Decade
Late 2010s to Early 2020s based on logo font and back keyhole design
Material
HeatGear technical fabric (typically 87% Polyester / 13% Elastane) with elasticated jacquard wordmark bands
Condition
Very Good to Excellent. No visible pilling, fading, or sweat stains. Elastic appears taut; however, there is some lint/fibers from the carpet surface visible on the fabric.
Demand Level
Moderate to Strong. Activewear sells consistently year-round, with peaks in January (fitness resolutions) and late summer (back to school/fall athletics).
Resale Value
Estimated Resale Value
$12.00 - $18.00 (Low-Mid-High $8-$14-$22)
Estimated Retail Value
$35.00 - $45.00
Comparable Sales
Recent solds on Poshmark for this specific strap style range from $12 to $16 plus shipping. Bundled versions (2-packs) often sell for $25.
Description
This black Under Armour sports bra features a modern strappy back with a triangular keyhole cutout. The elastic bands are prominently branded with the 'UNDER ARMOUR' wordmark in a pale tan or cream color. Designed for mid-impact support, it utilizes 4-way stretch HeatGear fabric to wick sweat and dry fast. Pullover style with no hardware for maximum comfort during movement.
Key Features
Branded wordmark elastic is currently trendy for athleisure styles; modern cross-back keyhole design; highly recognizable brand; classic black colorway; versatile mid-impact support.
Authenticity Indicators
Clearly screen-printed or woven brand font consistent with UA standards; quality surged seams; High confidence (95%) as mid-tier activewear is rarely high-quality forged in this specific style.
Flaws to Note
Visible lint and hairs likely from the background rug (fixable with a lint roller); check for internal pad removal (many users lose them); minor wrinkling from storage.
Selling Guide
Where to Sell
Poshmark, Mercari, and Depop are the best platforms for brand-name activewear. eBay is a solid secondary option for specific keyword searches.
Selling Tips
Use a lint roller before photographing. Take a photo of the interior size/care tag as Under Armour sizes (especially UA Compression) run small and buyers will ask. Use keywords like 'Athleisure', 'Gymwear', 'HeatGear', and 'Keyhole'. Ship in a lightweight poly-mailer to keep shipping costs low (under 8oz).