Vintage Avon 'A History of Beauty since 1886' Book Locket Bracelet
Avon · Jewelry & Watches > Fashion/Costume Jewelry > Bracelets
Era / Decade
1970s (specifically circa 1971), created to commemorate Avon's brand heritage.
Material
Gold-toned base metal (likely brass or copper alloy with electroplated gold finish). Features a double-link curb chain and a functional safety chain.
Condition
Very Good. The plating shows minor surface scratches and slight patina consistent with age. Metal remains bright and the clasp mechanism appears functional.
Demand Level
Moderate. There is a consistent niche market for vintage Avon collectors and 'bookish' jewelry enthusiasts.
Resale Value
Estimated Resale Value
$25.00 - $45.00 (Low: $20, Mid: $35, High: $50+ if in original box).
Estimated Retail Value
$10.00 - $15.00 (original 1970s pricing adjusted for inflation is equivalent to approx. $45 today).
Comparable Sales
Similar vintage Avon locket bracelets typically sell for $28-$40 on eBay and Etsy. Items in mint condition or with original 'heritage' packaging can reach the $55 range.
Description
A charming piece of vintage Avon history, this gold-toned bracelet features a double-entry curb link chain with a notable book-shaped locket charm. The front of the locket is engraved with 'Avon, a history of Beauty since 1886' in an elegant script. The locket opens to reveal space for two small photos. It includes a spring-ring clasp and a delicate safety chain for added security.
Key Features
Collectible brand history item; double-link heavy chain style is currently on-trend; functional locket charm; high nostalgia value for Avon collectors.
Authenticity Indicators
Distinctive 'Avon' script engraving on the locket; hallmark style consistent with 1970s Avon production; presence of the era-appropriate safety chain. Confidence: High.
Flaws to Note
Micro-scratches on the locket surface; minor darkening of the gold-tone plating near the hinges and chain connector; no original velvet box included.
Selling Guide
Where to Sell
Etsy (best for vintage lovers), eBay (reaches widest collector base), or Poshmark (good for fashion-forward buyers).
Selling Tips
Use keywords like 'Vintage Avon', 'Book Locket', 'Victorian Style', and 'Sentimental Jewelry'. Ensure one photo shows the locket fully open to demonstrate functionality. Clean gently with a soft dry cloth before photographing to maximize shine.