Vintage Patriotic Americana Window Cling Decorations
Morehead, Inc. (Licensed by JMC IMPACT, Inc.) · Art & Decor > Holiday & Seasonal Decor
Era / Decade
Late 1980s to early 1990s. The art style is consistent with the Ruth J. Morehead 'Morehead Kids' illustrations popular during this period. The 'JMC IMPACT' licensing information and the $1.87 price tag format also indicate this era.
Material
Static cling vinyl sheet on a cardboard/plasticized paper backing. Features printed ink on flexible vinyl. This material was standard for non-adhesive window decorations of the time.
Condition
Very Good (Unused). The clings remain on the original backing sheet. There is visible yellowing and edge wear to the cardboard/paper backing, but the vinyl clings appear intact. The original price sticker is still attached.
Demand Level
Moderate to Niche. There is a specific market for vintage window clings (especially 'Grismer' or 'Morehead' brands). Demand spikes significantly in May and June leading up to Independence Day.
Resale Value
Estimated Resale Value
$10.00 - $18.00 - $25.00. The low end accounts for a quick sale, while the high end is achievable for a collector seeking specific Ruth Morehead artwork in unused condition.
Estimated Retail Value
$1.87 (Original 1990s price); Comparable modern window clings retail for $5.00 - $8.00.
Comparable Sales
Similar vintage Ruth Morehead window cling sheets in unused condition have sold on eBay and Etsy for between $15 and $24 plus shipping. Used or partial sheets typically sell for under $10.
Description
Authentic vintage patriotic-themed window clings featuring the iconic 'Morehead Kids' artwork by Ruth J. Morehead. The sheet includes four large characters in Americana/Fourth of July attire (Uncle Sam, girl with flag heart, etc.) plus several small flag and heart accents. These are static-cling style, requiring no adhesive and are reusable. Manufactured by JMC Impact Inc. out of Clara City, MN.
Key Features
Features the highly collectible 'Morehead' character art style; Americana/Patriotic theme is evergreen but peaks around July 4th; Unused condition with original packaging intact; Made in the USA nostalgia appeal.
Authenticity Indicators
Clear manufacturer marking at the bottom: 'MOREHEAD, INC. Licensee, JMC IMPACT, Inc. Clara City, MN'; Ruth Morehead signature style; Original 90s-era price sticker. High confidence in authenticity.
Flaws to Note
Significant yellowing/aging of the backing sheet; Minor bending or creasing at the corners of the sheet; Storage wear typical of paper goods over 30 years old. Note that the 'cling' may have weakened slightly over time due to plasticizer migration.
Selling Guide
Where to Sell
Etsy (best for vintage decor), eBay (best for collectors), or Mercari. Avoid Facebook Marketplace as local buyers may not value the collectible nature of the artist's work.
Selling Tips
Use keywords like 'Vintage Morehead Kids,' 'Americana Decor,' '90s Window Clings,' and 'Ruth Morehead.' Photograph the sheet against a dark background to show the colors clearly. Ship flat between two pieces of cardboard to prevent creasing; do not roll.