Hurley x New Era Glen Plaid 39THIRTY Stretch-Fit Cap
Hurley / New Era · Clothing & Accessories > Men's Accessories > Hats
Era / Decade
Early 2010s. The heavy reliance on glen plaid patterns and the specific "Y2K/Skate" aesthetic suggests this was part of the Hurley/New Era collaborative peak between 2008 and 2014.
Material
Likely a blend of 95% Polyester and 5% Spandex (standard for Stretch-Fit 39THIRTY models). Features a raised embroidered Hurley "H" logo on front and New Era flag on side.
Condition
Good to Very Good. The bill appears straight and the crown holds shape. No visible sweat stains on the exterior brim, though the white/mint stripes show slight dulling. Shape is slightly soft but wearable.
Demand Level
Moderate. Hurley collectors and Y2K fashion enthusiasts are the primary buyers. High demand for New Era collabs, but the 39THIRTY (curved brim) is currently less 'hype' than the 59FIFTY (flat brim).
Resale Value
Estimated Resale Value
$12.00 - $22.00
Estimated Retail Value
$28.00 - $32.00
Comparable Sales
Recent eBay and Poshmark sales for plaid Hurley New Era hats range from $10 for heavily worn items to $25 for pristine examples. Rare limited colors can hit $30.
Description
Vintage Hurley x New Era 39THIRTY stretch-fit baseball cap featuring a unique grey and white glen plaid pattern with mint green/aqua accent stripes. Black textured raised embroidery Hurley logo on front and matching green side New Era logo. Curved brim and structured crown.
Key Features
Collaboration between top-tier headwear brand New Era and iconic surf brand Hurley. Discontinued plaid colorway. Stretch-fit 39THIRTY comfort. Y2K/Surf-skate aesthetic is currently trending.
Authenticity Indicators
Raised embroidery quality is high with no loose threads. Visible New Era side logo is correctly proportioned. Taping inside the crown (not shown) should feature branded Hurley and New Era text. High confidence.
Flaws to Note
Possible light fading on the top button and edges of the bill. Inner sweatband (not visible) likely shows light discoloration. Shape is slightly collapsed in the rear panels from storage.
Selling Guide
Where to Sell
Poshmark, Mercari, or Depop are best for this style. eBay is a secondary option for collectors of specific surf-brand gear.
Selling Tips
Use keywords: 'Y2K', 'Surf', 'Skate', 'Plaid', '39THIRTY', 'Streetwear'. Photograph inside labels and the size tag (usually S/M or M/L) as sizing is critical for stretch-fit hats. Ship in a box, never a poly-mailer, to prevent crushing the crown.