Jojo Vinyl Eye Palette No.J720 - Shade 02

Jojo (Chinese Budget Brand) · Clothing & Accessories > Personal Care & Beauty > Cosmetics

Jojo Vinyl Eye Palette No.J720 - Shade 02

Era / Decade

Early 2020s; specifically post-2018 based on modern packaging design and the prevalence of budget fast-beauty brands from China.

Material

Pressed powder eyeshadow containing mica, magnesium stearate, and dimethicone. Cardboard packaging with a faux-vinyl texture print.

Condition

Good. The exterior shows light surface wear/pitting on the black gloss finish. Crucially, as these are cosmetics, they must be unused to hold value.

Demand Level

Low. The market for used or generic budget makeup is very small due to hygiene concerns and high availability of name-brand cheap makeup (like e.l.f. or Essence).

Resale Value

Estimated Resale Value

$3.00 - $8.00

Estimated Retail Value

$5.00 - $12.00

Comparable Sales

Generic Jojo or similar unbranded palettes typically sell for $5-$10 on platforms like eBay and Mercari, often with free shipping which eats into the profit significantly.

Description

Fun and musical-themed eye shadow palette by Jojo featuring a vinyl record design. Number J720, variation 02. Net weight 12g. Features a blend of fine textures designed for layering. Cruelty-free mark present on back. 24M shelf life after opening.

Key Features

Unique vinyl record packaging aesthetic; cruelty-free labeling; niche appeal for music lovers; budget-friendly gifting.

Authenticity Indicators

High confidence this is an original product from a generic 'white label' manufacturer. These are not typically faked because they are already budget-tier. Red flags include numerous spelling errors like 'INDGREDIENT' and 'PLACEMENT'.

Flaws to Note

Minor surface scratches and 'pitting' marks on the glossy black back cover. Typography error on back ('INDGREDIENT', 'UNCOM -FORTABLE'). This is a low-end generic beauty product.

Selling Guide

Where to Sell

Mercari or Poshmark. These platforms have a higher volume of casual makeup buyers. It is likely not worth the time to list individually unless bundled.

Selling Tips

Open the palette and photograph the actual eyeshadow shades, as the colors are not visible from the back. Ensure you state the item is 'New/Unused' clearly. Use keywords like 'Indie Makeup', 'Vinyl Record Style', and 'Novelty Palette'. Best sold as an 'add-on' or in a larger beauty bundle.

Appraised on 7/8/2026