Honolua Surf Co. Long Sleeve Rash Guard / Sun Shirt
Honolua Surf Co. · Clothing & Accessories > Activewear > Swimwear
Era / Decade
Late 1990s to Early 2000s (Y2K era)
Material
Likely a Nylon/Spandex or Polyester/Spandex blend; specifically high-stretch performance fabric with UV protection properties.
Condition
Fair to Good. The item shows significant signs of wear, specifically the peeling/cracking of the screen-printed Hawaiian island graphics on the lower right back and potential pilling on the side panels.
Demand Level
Moderate. Surf brands from this era have a niche following in the 'Y2K' and 'Gorpcore' fashion movements, but condition issues limit mass appeal.
Resale Value
Estimated Resale Value
$12.00 - $22.00
Estimated Retail Value
$45.00 - $55.00
Comparable Sales
Similar vintage Honolua items in excellent condition sell for $25-$35. Due to the graphic damage, expect closer to $15. Recent sales of used performance rash guards on eBay range from $10 to $20 plus shipping.
Description
Vintage-style Honolua Surf Co. long sleeve rash guard in white with navy blue side contrast panels and underarms. Features the classic Honolua logo embroidered/printed on the center back and Hawaiian island silhouettes on the rear shoulder/hip area. Designed for surfing, swimming, or sun protection with flatlock stitching for comfort and reduced chafing.
Key Features
Y2K surf aesthetic, reputable Hawaiian surf brand (Honolua Surf Co.), color-block design, flatlock seams, functionality for water sports.
Authenticity Indicators
Internal neck labels or side seam tags should feature the 'Honolua Surf Co.' logo. High-quality flatlock stitching and logo embroidery are standard for this brand. Confidence Level: High.
Flaws to Note
Significant cracking and peeling of the black island graphics on the back. Potential yellowing under the arms (common with white vintage performance gear) and minor pilling on the navy panels.
Selling Guide
Where to Sell
Depop (best for Y2K/Vintage surf style), Poshmark, or eBay. Local marketplaces like Facebook Marketplace are suitable if located in coastal/surfing regions.
Selling Tips
Highlight the 'Y2K' and 'Surfs Up' aesthetic in keywords. Be very transparent about the graphic peeling in photos. Take a clear photo of the size tag and provide measurements (pit-to-pit), as vintage rash guards often run very tight compared to modern sizing. Use keywords like 'Hawaii', 'Surf Culture', 'Rash Guard', and 'Performance'.