Vintage Walter Payton Chicago Bears NFL Action Poster #4285
Marketcom / NFL Properties Inc. · Collectibles & Antiques > Sports Memorabilia > Posters
Era / Decade
Late 1970s to Early 1980s (Dated by the NFL Properties and Marketcom copyright tagline at the bottom).
Material
Standard lithographic print on semi-gloss poster paper.
Condition
Good to Fair. The poster shows significant handling wear, including visible creasing/wrinkling throughout the body, corner tack holes, and some edge wear/tears along the top left and bottom edges.
Demand Level
Strong/Niche. Chicago Bears memorabilia has a very dedicated local and national following, though condition sensitive buyers may hesitate.
Resale Value
Estimated Resale Value
$40.00 - $85.00 depending on final authentication of the signature (Likely Facsimile).
Estimated Retail Value
$5.00 - $10.00 (original retail price during the early 1980s).
Comparable Sales
Similar Marketcom posters of 80s NFL legends in 'Excellent' condition have sold for $100-$150. Given the heavy creasing on this specific piece, a sale price closer to $45-$60 is realistic.
Description
Original vintage Walter Payton 'Sweetness' action poster featuring him in his iconic Chicago Bears home jersey. This poster number 4285 includes a printed signature and photography by Barb Urbanek. It features the official NFL Properties shield and Marketcom manufacturing credits in the lower right margin. Dimensions appear to be the standard 24x36 inches.
Key Features
Highly collectible subject matter (Walter Payton is a staple for sports collectors); original NFL licensed product; authentic vintage 'Marketcom' branding which is sought after by decor enthusiasts and sports historians.
Authenticity Indicators
Marketcom St. Louis copyright text at the bottom right; NFL Properties licensed product logo; specific catalog number 4285 in the bottom left corner. High confidence in being a genuine period vintage poster.
Flaws to Note
Heavy surface creasing; edge tears; corner pinholes. The signature is a 'facsimile' (printed as part of the poster design) and not a hand-signed autograph, which is a common point of confusion for buyers.
Selling Guide
Where to Sell
eBay is the best platform for sports memorabilia reaching a national audience. Etsy is a secondary option for 'vintage decor' buyers. Facebook Marketplace (Chicago area) for local fans.
Selling Tips
Photograph the bottom copyright text clearly as it proves vintage age. Ship rolled in a heavy-duty mailing tube. Use keywords like 'Sweetness', 'Retro Decor', 'Man Cave', and 'Marketcom'. Be transparent that the signature is printed (facsimile) to avoid returns.