Stroh's Beer Relief Wall Sign Lion Shield Crest
Stroh Brewery Company · Collectibles > Breweriana, Beer > Signs & Tin > Stroh's
Era / Decade
1970s-1980s (specifically the mid-1970s based on the 'more than 200 years' tagline referencing their 1775 founding)
Material
VAC-formed plastic/styrene with faux wood grain finish and metallic gold/red foil detailing. Foam-filled backing common for period bar displays.
Condition
Very Good. The colors remain vibrant and the gold plating shows minimal oxidation. There is minor dusting and light scuffing on the bottom banner area. No visible cracks in the plastic frame or crest.
Demand Level
Moderate to Strong (highest in the Great Lakes/Midwest region where Stroh's has a legacy presence).
Resale Value
Estimated Resale Value
$65.00 - $110.00 (depending on buyer location and shipping capability)
Estimated Retail Value
$25.00 - $35.00 (historical original cost for bar distributors)
Comparable Sales
Similar vintage Stroh's relief signs have sold on average for $75-$90 plus shipping on eBay. Larger versions or those with working clocks can exceed $150.
Description
Vintage Stroh's Beer dimensional wall sign featuring the iconic standing lion crest in a 3D relief style. The central shield is set against a red textured background, framed by a faux-wood grain oval and a lower banner reading 'Family Brewers for more than 200 years.' Flanked by two smaller lion crests on each side. Approximately 18-20 inches wide. Lightweight but sturdy construction designed for tavern or man-cave display.
Key Features
3D relief design, iconic heritage branding, large wall presence, 'Family Brewers' tagline referencing the company's 1775 origins, highly sought after by Breweriana collectors and Midwest enthusiasts.
Authenticity Indicators
Stamping on rear (likely Lakeside Plastics or similar manufacturer for Stroh's); correct era-specific font and lion logo orientation. High confidence in authenticity.
Flaws to Note
Light surface scratches on the 'Stroh's' lettering and potential minor separation of the banner at the attachment points. Dust in the crevices of the ornate gold filigree requires gentle cleaning.
Selling Guide
Where to Sell
eBay (broadest collector reach), Facebook Marketplace (to avoid high shipping costs), or Etsy (for vintage decor appeal).
Selling Tips
Use keywords like 'Man Cave,' 'Tavern Decor,' and 'Breweriana.' This item is bulky but lightweight; use a large enough box with ample padding to prevent the plastic from crushing or cracking during transit. Clean gently with a damp cloth; avoid harsh chemicals that could strip the gold foil.