Vintage 1970s Brutalist Cut-Out Libra Zodiac Pendant
Unbranded (Likely JJ, AJMC, or similar 1970s costume jewelry manufacturers) · Jewelry & Watches > Necklaces & Pendants
Era / Decade
1970s based on the brutalist aesthetic, textured silvertone finish, and zodiac popularity trend.
Material
Silvertone base metal (likely pewter or a zinc alloy). The grainy texture suggests a cast costume jewelry piece rather than sterling silver.
Condition
Good to Very Good. There is visible surface oxidation and slight darkening in the crevices (patina). The jump ring is present but appears slightly bent.
Demand Level
Moderate. Zodiac items are a 'Niche' evergreen but currently 'Strong' due to the 70s revival trend in Gen Z and Millennial fashion.
Resale Value
Estimated Resale Value
$15.00 - $28.00 (Current vintage market value)
Estimated Retail Value
$5.00 - $10.00 (Original 1970s drug store or department store price)
Comparable Sales
Similar cast-metal 1970s zodiac pendants typically sell for $12-$20 on eBay and up to $30 on curated Etsy vintage shops.
Description
A classic 1970s vintage Libra zodiac pendant featuring a stylized figure holding scales with heart details. The pendant has a circular border embossed with tiny astrological symbols and a textured, brutalist-inspired finish. Approximately 1.5 to 2 inches in diameter. Open-work, cut-out design in a cool silvertone finish.
Key Features
High demand for 70s zodiac jewelry; 'Brutalist' style aesthetic; unique heart-in-scales detail; great for layering with modern chains.
Authenticity Indicators
Construction style matches mass-produced 1970s costume jewelry perfectly. Low risk of 'counterfeit' as it is a generic vintage piece, but should be sold as 'Vintage Silvertone' rather than sterling silver. Confidence: High.
Flaws to Note
Minor finish wear and tarnishing; jump ring may need replacement for security; no visible hallmark indicating precious metal content.
Selling Guide
Where to Sell
Etsy (for the vintage/handmade audience), Depop (for the younger 70s-style trend), or eBay.
Selling Tips
Use keywords like 'Zodiac', 'Astrology', 'Libra', 'Brutalist', and 'Hippie Boho'. Photograph it against a white background and also against a black velvet background to show the texture. Measure the diameter with a ruler in one photo. Suggest it as a birthday gift.