Vintage Amoco 10-Year Service Award Pin with Ruby
Amoco (American Oil Company) · Collectibles & Antiques > Advertising > Gas & Oil
Era / Decade
1960s-1970s based on the stylized Torch and Oval logo variant and the type of cloisonné enamel used.
Material
Gold-filled or gold-plated brass base with green enamel and a small authentic or synthetic seed ruby in the center.
Condition
Good. Visible oxidation/tarnishing on the metal edges and some slight pitting. The enamel remains intact but shows some surface wear.
Demand Level
Niche. Petroliana collectors and vintage pin enthusiasts are the primary market. Demand is steady but restricted to these groups.
Resale Value
Estimated Resale Value
$10.00 - $25.00 (Low: $10, Mid: $18, High: $25 for a collector of Petroliana).
Estimated Retail Value
$25.00 - $40.00 (Inflation-adjusted value for corporate service awards from this era).
Comparable Sales
Recent eBay sales for 10-20 year Amoco service pins range from $12.00 to $22.00 plus shipping, depending on the specific metal content and stone quality.
Description
This is an authentic vintage Amoco service award lapel pin featuring the classic gear-and-torch motif. The pin is finished with green enamel and features a single red gemstone (traditionally a ruby for 10 years of service) set in the center. It serves as a piece of corporate history from the American Oil Company era.
Key Features
Features the recognizable Amoco torch logo; contains a small ruby; highly collectible within the 'Petroliana' (gas and oil) niche; small and lightweight for easy shipping.
Authenticity Indicators
Distinctive Amoco logo design; period-correct enamel application; likely has a '1/10 10K GF' or maker's mark (like LG Balfour) on the back. Confidence: High.
Flaws to Note
Considerable tarnishing/patina on the gold-tone metal; unknown if the back clutch/butterfly clip is included; minor surface scratches on the enamel.
Selling Guide
Where to Sell
eBay is the best platform due to its robust 'Collectibles' category. Etsy is a secondary option for 'Vintage Jewelry' or 'Collectibles' buyers.
Selling Tips
Use keywords like 'Petroliana', 'Amoco', 'Service Pin', and 'Vintage Gas Oil'. Take a clear macro photo of the back to show any hallmarks. Ship in a padded bubble mailer for low-cost USPS Ground Advantage.