Sterling Vitrified China Desert Tan Oval Platter
Sterling China Company · Kitchenware > Dinnerware

Era / Decade
1950s-1960s (Mid-Century)
Material
Vitrified China (commercial-grade heavy ceramic)
Condition
Very Good; shows minor surface shelf wear on the bottom rim and typical light utensil marks consistent with age.
Demand Level
Moderate (popular with MCM enthusiasts and vintage restaurant ware collectors)
Resale Value
Estimated Resale Value
$12.00 - $22.00
Estimated Retail Value
$25.00 - $35.00 (comparable modern restaurant-grade china)
Comparable Sales
Recent sales of similar Sterling China Desert Tan platters on eBay range from $15 to $20 plus shipping.
Description
A classic mid-century modern oval serving platter by Sterling China in the 'Desert Tan' colorway. This 'Vitrified' china is heavy-duty, designed for high-end restaurant or institutional use, featuring a warm beige glaze and a sleek, minimalist profile typical of East Liverpool, Ohio pottery.
Key Features
Durable vitrified construction, made in USA, stackable design, neutral mid-century aesthetic, highly collectible ‘Desert Tan’ line.
Authenticity Indicators
Backstamp clearly reads 'DESERT TAN / STERLING / Vitrified China / EAST LIVERPOOL OHIO / U.S.A.' – High confidence.
Flaws to Note
Minor scuffing on the unglazed foot (bottom rim); possible micro-scratches on the face from cutlery.
Selling Guide
Where to Sell
Etsy (vintage niche), eBay (collectors), or Facebook Marketplace (local buyers interested in MCM decor).
Selling Tips
Use keywords like 'MCM', 'Restaurant Ware', 'Diner Style', and 'Made in USA'. Ship with heavy bubble wrap as these items are heavy and can crack if dropped.