Norman Rockwell 'The Vet' (At the Vet's) Framed Art Print
The Saturday Evening Post (Original Publisher) / Norman Rockwell · Art & Decor > Framed Prints
Era / Decade
1970s - 1980s reproduction of a March 29, 1952 cover
Material
Paper lithograph print, oak wood frame with mitered corners, glass glazing, and a linen-textured paper mat.
Condition
Good to Fair. The print shows visible overall yellowing and acid burn from the original matting. The mat itself has significant discoloration. The oak frame appears structurally sound with minor scuffs.
Demand Level
Moderate to Niche. There is a steady market for Rockwell, but mass-produced prints are abundant. Demand is highest among dog lovers and veterinarian professionals.
Resale Value
Estimated Resale Value
$15.00 - $35.00
Estimated Retail Value
$40.00 - $60.00 (comparable new framed reprint)
Comparable Sales
Comparable framed Rockwell prints of this size and era typically sell for $20-$30 on eBay. Pristine versions with newer archival matting can reach $45. Unframed pages from original 1952 magazines sell for $15-$25.
Description
Authentic vintage Norman Rockwell print featuring 'The Vet' (originally titled 'At the Vet’s'). This piece portrays a young boy sitting in a veterinarian's waiting room holding his small dog, surrounded by larger dogs and their owners. The print is housed in a classic 1970s/80s style solid oak frame with a cream-colored mat. Perfect for country cottage, Americana, or dental/medical office decor.
Key Features
High brand recognition of Norman Rockwell; popular veterinarian/dog theme which is highly collectible; solid oak frame that can be repurposed; nostalgic Americana aesthetic.
Authenticity Indicators
Signature present in the lower-left corner (printed, not hand-signed). Confidence: High that this is a mass-produced vintage print and not an original painting or a limited edition lithograph.
Flaws to Note
Significant yellowing (toning) of the paper due to age and UV exposure; acid burn marks where the mat meets the print; dust under the glass; original backing paper is likely brittle or torn.
Selling Guide
Where to Sell
Facebook Marketplace for local pickup (avoiding glass shipping risks) or eBay with professional packaging. Also suitable for a booth in an antique mall or a vintage-themed flea market.
Selling Tips
Highlight 'Veterinarian Gift' or 'Dog Lover Decor' in keywords. If selling online, calculate shipping carefully as framed glass is heavy and fragile. Consider removing the print and selling the 'frame only' if the print's condition is too degraded, as oak frames are currently trending in 'Grandmillennial' decor.