ColourPop Super Shock Cheek Highlighter, Shade: On & On
ColourPop · Clothing & Accessories > Health & Beauty > Makeup > Face > Highlighter
Era / Decade
Early 2020s. Based on the batch code '22C5', this specific unit was likely manufactured in March 2022.
Material
Cream-to-powder formula (Super Shock formula) in a plastic peach-toned compact with a transparent lid or interior window.
Condition
Good to Very Good. The exterior packaging shows minor scuffs and a small sticker residue/marking near the batch code. The internal condition of the product is unknown from the photo, but for resale, it must be unused/unswatched for hygiene compliance on most platforms.
Demand Level
Moderate. ColourPop has a very loyal following, but because the retail price is already low, buyers often look for bundles rather than single items to justify shipping costs.
Resale Value
Estimated Resale Value
$4.00 - $9.00 (Low-Mid-High). Note: Value is highly dependent on being unused.
Estimated Retail Value
$8.00 - $12.00
Comparable Sales
Recent sold listings for single ColourPop highlighters on Mercari range from $5 to $8 plus shipping. Bundles of 3-4 Super Shock products often sell for $15-$22.
Description
ColourPop Super Shock Cheek Highlighter in the shade 'On & On'. This fan-favorite bouncy cream-to-powder formula delivers a luminous, long-wearing glow. The shade 'On & On' is a beautiful iridescent icy white with a soft peach shift. Net weight 4.0g (0.14oz). Cruelty-free and made in the USA.
Key Features
Affordable cult-favorite brand, unique 'Super Shock' bouncy texture, cruelty-free status, and compact, travel-friendly packaging. Popularity as a budget-friendly high-performance highlighter.
Authenticity Indicators
High confidence. Label includes the correct distributor information (Oxnard, CA), net weight in both grams and ounces, the Cruelty Free bunny logo, and a standard ColourPop format batch code (22C5). The font styles for 'Super Shock Cheek' and 'on & on' match official branding.
Flaws to Note
A slight marking or indentation over the '22C5' batch code sticker. Potential for the product to dry out over time if the compact wasn't sealed perfectly, as is common with the Super Shock formula.
Selling Guide
Where to Sell
Mercari, Poshmark, or Depop. These platforms have a robust beauty community. Facebook Marketplace is also an option for local sales to avoid shipping fees.
Selling Tips
To maximize profit, bundle this with other ColourPop or drugstore makeup items to save the buyer on shipping. Use keywords like 'Iridescent', 'Cream to Powder', 'Glow', and 'Cruelty Free'. Take a clear photo of the inside to show the product is untouched/unswatched.