On Cloudflow Running Shoe - First or Second Generation
On Running (On) · Clothing & Accessories > Footwear > Athletic Shoes
Era / Decade
Circa 2017-2019; identified by the specific overlay patterns, zig-zag stitching on the eyelets, and the early CloudTec 'pods' configuration.
Material
Engineered mesh upper, synthetic heat-sealed overlays, CloudTec rubber outsole, Speedboard midsole, and textile lining with Swiss Engineering branding.
Condition
Good. The upper shows some light surface dust and minor scuffing on the toe caps. The white outsole pods show characteristic usage staining and some compression wear. No major tears or fabric failures are visible in the photo.
Demand Level
Strong. On Running is one of the fastest-growing footwear brands in the resale market, particularly popular with healthcare workers and casual runners.
Resale Value
Estimated Resale Value
$35.00 - $55.00
Estimated Retail Value
$140.00 - $160.00
Comparable Sales
Recent sold listings for used Cloudflow models typically fall between $40 and $65 on Poshmark depending on the level of tread wear. Pristine pairs can reach $75, while heavily used pairs linger around $30.
Description
Men's or Women's On Cloudflow running shoes in a Graphite / Denim colorway with teal accents on the heel pods. Features the signature CloudTec sole for explosive take-offs and soft landings. Lightweight engineered mesh upper provides breathability and a precise fit. Signature 'Swiss Engineering' text and reflective logo branding throughout.
Key Features
High brand recognition (On is currently trending heavily), CloudTec cushioning technology, lightweight performance build, and a versatile dark colorway that hides dirt well.
Authenticity Indicators
Distinctive 'Swiss Engineering' branding on the heel, correct 'Cloudtec' molding on the side of the pod, high-quality zig-zag reinforcement stitching, and accurate logo placement. Confidence level: High.
Flaws to Note
Dirt staining on the white side profile of the foam pods (common), light pilling on the interior heel lining, and minor scuffs on the toe box. The laces appear slightly fuzzy from use.
Selling Guide
Where to Sell
eBay, Poshmark, or Mercari. These platforms have a high volume of athletic shoe buyers specifically searching for 'On Clouds'.
Selling Tips
Deep clean the white outsole pods with a magic eraser or stiff brush to significantly increase the perceived value. Always include a photo of the size tag (usually inside the tongue) and the tread on the bottom to show remaining 'life' in the pods. Use keywords like 'Performance Running', 'Lightweight', and 'Athleisure'.