Harley-Davidson Bar & Shield Logo Men's Watch (Model 76A04)
Bulova / Harley-Davidson · Jewelry & Watches > Watches
Era / Decade
2010s (Likely 2010-2015)
Material
Stainless steel case, genuine leather strap, quartz movement, mineral crystal.
Condition
Excellent/Very Good. Case and crystal appear clean; original presentation pillow and partial boxing included. Watch appears non-functional in photo, likely requiring a fresh battery (standard SR920SW or similar).
Demand Level
Moderate to Strong. Harley-Davidson memorabilia has a dedicated niche following, especially among motorcycle enthusiasts and collectors of brand-specific accessories.
Resale Value
Estimated Resale Value
$45.00 (Low/Quick Sale) - $65.00 (Mid) - $85.00 (High with new battery and full original box)
Estimated Retail Value
$125.00 - $150.00
Comparable Sales
Recent sold listings for the 76A04 model on eBay range from $40 for well-worn examples to $89 for those with new batteries and complete original packaging.
Description
Authentic Men's Harley-Davidson by Bulova watch. Features a classic black dial with the iconic orange and white Bar & Shield logo. Stainless steel fixed bezel, white luminous hands with an orange second hand, and Arabic numeral hour markers. Mounted on an original black leather strap. Includes original logo-printed display pillow.
Key Features
Co-branded with Bulova (reputable watchmaker), iconic Bar & Shield branding, classic Harley-Davidson orange/black colorway, luminescent hands, rugged stainless steel construction.
Authenticity Indicators
High confidence. Correct Bulova/76A04 markings at the 6 o'clock position; quality of logo printing is crisp; correct logo-patterned display pillow. Bulova has held this license for years.
Flaws to Note
Likely requires a new battery; crown is pushed in but hands are static. Minor creasing on the leather strap from storage. Box appears to be missing the top lid.
Selling Guide
Where to Sell
eBay (best for reaching global HD collectors) or Poshmark/Mercari (good for casual accessory shoppers). Facebook Marketplace is viable for local pickup to avoid shipping fees.
Selling Tips
Replace the battery before listing to confirm it is in working order—sellers can often double their profit by proving functionality. Use keywords: 'Harley-Davidson Bulova Watch', 'Bar & Shield', 'Biker Style', '76A04'. Take a clear macro photo of the case back and the Bulova logo on the dial.