On Cloudflow Running Shoe (First Generation)
On (On Running) · Clothing & Accessories > Footwear > Athletic Shoes
Era / Decade
Late 2010s (circa 2017-2019)
Material
Engineered mesh upper, synthetic overlays, EVA foam CloudTec outsole, textile lining, and speedboard plate.
Condition
Good. The upper shows some light staining and dust. The white midsole and Cloud pods show visible scuffing and minor compression. The laces are original. No major structural tears are visible in the mesh.
Demand Level
Strong. On is one of the fastest-growing footwear brands; however, older models like this original Cloudflow have higher competition from newer versions (v2, v3, v4).
Resale Value
Estimated Resale Value
$35.00 - $55.00
Estimated Retail Value
$139.99 - $149.99
Comparable Sales
Recent eBay sold listings for used first-gen Cloudflows range from $30 to $62 depending on colorway and size. Rare or 'like new' pairs can occasionally fetch up to $75.
Description
Men's or Women's On Cloudflow performance running shoes featuring the signature CloudTec sole in a two-tone teal and white finish. The upper is a deep plum/navy purple engineered mesh with silver reflective 'on' branding. Designed for high speed and comfort with a lightweight profile.
Key Features
Signature CloudTec cushioning pods, Swiss Engineering branding, reflective logos, lightweight performance mesh, and high brand recognition (On is currently a trending 'hot' brand).
Authenticity Indicators
High confidence. Correct 'Swiss Engineering' placement, consistent zig-zag stitching on the overlays, authentic CloudTec branding on the heel, and high-quality printed logo on the lateral side.
Flaws to Note
Dirt buildup in the mesh toe box, scuffing on the foam cloud pods, minor discoloration of the white midsole area, and visible wear on the interior heel lining typical of used distance runners.
Selling Guide
Where to Sell
Poshmark, eBay, and Mercari are best. Poshmark is ideal for trendy athletic brands, while eBay reaches a wider audience of runners looking for specific older models.
Selling Tips
Deep clean the white Cloud pods with a magic eraser and use a soft brush on the mesh to remove dust. Ensure you photograph the tread clearly to show the remaining life of the shoe. Use keywords like 'Lightweight', 'Performance', 'Swiss Design', and 'Marathon'.