Princess Diana Beanie Baby (Purple Princess Bear)

Ty Inc. · Toys & Games > Plush Collectibles

Princess Diana Beanie Baby (Purple Princess Bear)

Era / Decade

Late 1990s (specifically 1997-1999 based on design)

Material

Polyester fiber and P.E. or P.V.C. pellets (plastic tush tag would specify)

Condition

Fair to Poor. The bear is missing its heart-shaped 'swing tag,' the purple fabric appears slightly dusty/pilled, and the ribbon is frayed. The absence of the hang tag significantly reduces value.

Demand Level

Niche/Low. While once highly sought after, millions were produced. There is a common misconception of high value, but the market is saturated.

Resale Value

Estimated Resale Value

$1.00 - $10.00

Estimated Retail Value

$5.00 - $7.00 (Original 1997 retail price)

Comparable Sales

Sold listings on eBay for tagless Princess bears consistently fall between $2 and $8. Bears with tags attached typically fetch $10-$15 unless they have specific rare production errors (e.g., PVC pellets or Made in Indonesia tags).

Description

Ty Beanie Baby Princess Diana memorial bear. Deep royal purple plush with a white rose embroidered on the chest and a matching purple satin ribbon around the neck. Features black plastic eyes and nose.

Key Features

Highly recognizable pop culture icon; memorial item for Princess Diana; white rose embroidery; early Beanie Baby era.

Authenticity Indicators

Confidence: High. This is a genuine Ty product, but likely a mass-produced version from 1998/1999. The embroidery and fabric quality match legitimate Ty standards from that era.

Flaws to Note

CRITICAL FLAW: Missing the 'Swing Tag' (heart tag), which is essential for collectors. Ribbon is frayed. Surface dust/lint visible. No protective case.

Selling Guide

Where to Sell

Facebook Marketplace, eBay (as part of a bundle), or a local garage sale.

Selling Tips

Do not believe 'clickbait' articles claiming this is worth thousands; those are for very specific tag errors or money laundering listings. Since this is missing the tag, it is best sold as a 'play' toy or as part of a larger lot of plushies to save on shipping costs.

Appraised on 5/17/2026