Vintage Stroh's Beer Breweriana Plastic Vacuum Molded Wall Sign
The Stroh Brewery Company · Collectibles & Antiques > Breweriana > Signs & Mirrors
Era / Decade
1970s - 1980s based on the 'From One Beer Lover To Another' slogan and plastic vacuum-molded construction.
Material
Vacuum-molded thin plastic with a metallic copper-tone coating and screen-printed red and gold graphics.
Condition
Good to Very Good. The sign shows minor surface scratching and some edge wear common for thin molded plastic of this age. Colors remain vibrant.
Demand Level
Moderate to Strong. Highly sought after by Detroit/Michigan collectors and vintage beer enthusiasts.
Resale Value
Estimated Resale Value
$45.00 - $85.00 depending on platform and buyer interest in Detroit-specific breweriana.
Estimated Retail Value
$15.00 - $25.00 (Original inflation-adjusted or comparable modern bar decor cost).
Comparable Sales
Similar molded plastic Stroh's signs typically sell between $50 and $75 on eBay. Pristine versions of this specific 'Beer Lover' design have reached $90 including shipping.
Description
Vibrant vintage Stroh's Beer wall sign featuring the classic red script logo and the iconic slogan 'From One Beer Lover To Another.' Adorned with gold-tone lion crests and wheat/hop motifs on a metallic copper-finish background. Measuring approximately 18x12 inches, this lightweight molded plastic sign is a perfect centerpiece for a man cave, home bar, or garage.
Key Features
Classic breweriana appeal, highly recognizable Midwest 'Stroh's' branding, lightweight for easy hanging, and iconic 70s/80s slogan.
Authenticity Indicators
Correct period font and lion crest logo; typical vacuum-form mold artifacts on the reverse side. High confidence in authenticity as these are rarely reproduced in this specific plastic format.
Flaws to Note
Corners show slight rounding/wear; common micro-scratches on the metallic finish which are visible under direct lighting. No major cracks or holes visible.
Selling Guide
Where to Sell
eBay is best for reaching a national audience of brewery collectors. Facebook Marketplace is excellent for local sales in the Great Lakes region to avoid shipping risks.
Selling Tips
Highlight the 'Detroit' connection in the title. Use high-quality photos that show the sheen of the copper-tone finish. Ship in a flat, rigid box with plenty of padding to prevent the plastic from cracking during transit.